By Abdul Lauya
Davido’s grand wedding to Chioma has sparked renewed debate over whether marriage signals the slow fade of a Nigerian music superstar.
Industry watchers point to a familiar trend: once vibrant hitmakers lose steam after tying the knot, with examples ranging from P-Square to D’banj, Omawunmi, and even Tubaba.
The argument is not that marriage kills talent, but that it redefines the lifestyle that once fueled stardom, stripping away the mystery, energy, and access to a hardcore female fan base that drives much of Afrobeats culture.
Analysts note that female fans, who often create viral trends, reels, and buzz around male artists, rarely push married stars with the same passion as those perceived to be single and available.
Davido, critics argue, may already be showing signs of decline with his last album receiving a muted reception compared to past projects, reinforcing fears of the “marriage curse” in Nigerian music.
Marriage, they add, curtails the freedom to flirt on stage, use risqué lyrics, or be seen in certain spaces without inviting scandal, ultimately dulling the edge that sustains pop culture dominance.
However, exceptions exist when artists marry within the industry, as seen with Adekunle Gold and Simi or Johnny Drille and his wife, where mutual understanding of the entertainment grind cushions career impact.
For Davido, the next two to three years may define whether he defies the odds or fades like many before him, though no one denies he has already paid his dues in shaping Afrobeats history.
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