By Abdul Lauya
Big Brother Naija Season 10 housemate, Farida Sultana Auduson Ibrahim, popularly known as Sultana, has come under heavy criticism after being caught on live camera urinating indoors following a night of excessive alcohol consumption.
The incident, which led to Big Brother sanctioning her with a one-week alcohol ban, has drawn outrage across social media and sharp rebuke from her home state of Adamawa.
Adamawa-born writer, Isuwa Ishaku, who had openly campaigned for Sultana and urged others to support her, withdrew his support after the scandal, describing her behaviour as shameful and unworthy of the values Adamawa people uphold.
According to him, Sultana’s actions do not reflect the cultural pride, dignity, and integrity that Adamawa women are known for. He said he felt embarrassed and could not defend her when people questioned why he had earlier endorsed her.
Ishaku recalled that previous housemates from Adamawa, such as Jackie B and Saskey, carried themselves with dignity and did not allow the glamour of the show to erode their values. He contrasted their conduct with Sultana’s, which he said has now brought ridicule to the state.
He stressed that supporting a contestant from one’s state should never mean endorsing “nonsense,” adding that fame and money are not worth the loss of integrity or the misrepresentation of an entire people.
The writer went further to question the essence of Big Brother Naija itself, arguing that the show has drifted into indecency and moral decay, with acts such as drunkenness, public fondling, and nudity increasingly becoming the norm.
In his view, the show now undermines cultural, traditional, and religious values, and he called on the government to assess its impact, warning that it may be causing more harm than good to Nigerian society.
Sultana’s scandal has since sparked broader debates about the balance between entertainment, morality, and cultural identity in Nigeria, especially when contestants become representatives of their states and communities on a national stage.
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